Social Media with Video Editing and AI capability – ACTIVE

Job Application Code:  003784DT (add this to the application form)

Shift:Part Time 9am- 1pm PST

Core VA Responsibilities:

• Focus: Execution of content creation, editing, and scheduling.
• Platforms: Instagram & LinkedIn.
• Content Mix:
  • Instagram: B2B/B2C mix.
  • LinkedIn: Pure B2B, targeting architects and design firms.
• Key Project: Support a new podcast with Damien interviewing industry experts.
  • Tasks: Scheduling, audio/video editing, and YouTube channel management.

1. Content Creation & Editing (Primary Focus)

• Create social media content based on provided strategy
• Edit short-form videos (Reels, LinkedIn clips)
• Repurpose existing video assets into multiple pieces of content
• Assist in turning raw footage into publish-ready content
• Ensure content aligns with brand quality and visual standards

Key note: Strong emphasis on video editing capability (Caroline’s main weakness)

2. Social Media Management

• Schedule and publish content on:
  • Instagram
  • LinkedIn
• Maintain consistent posting cadence:
  • Instagram: up to 5x per week
  • LinkedIn: start with ~3x per week
• Optimize posting workflow once systems are established
• Manage content calendar (once created)

3. AI-Assisted Content Execution

• Use AI tools for content production (e.g. captions, editing, repurposing)
• Support implementation of workflows learned from Scott Empringham training
• Follow or help build AI-driven content systems
• Assist with scaling content output using AI tools

4. Podcast Support (Upcoming Priority)

• Assist with podcast production workflow, including:
  • Scheduling recordings
  • Coordinating guests (experts, architects, designers)
  • Basic audio/video editing
• Repurpose podcast content into social media clips
• Support uploading content (e.g. YouTube, social platforms)

5. Content Repurposing & Distribution

• Turn long-form content (podcasts, videos) into:
  • Short-form clips
  • Social posts
  • Multi-platform content pieces
• Adapt content for B2B audience targeting (especially LinkedIn)

6. Website & SEO Support (Secondary / Ad Hoc)

• Assist with:
  • Website content creation (AEO/SEO-focused)
  • Formatting and uploading content if needed
• Support Caroline in building out site content

7. Light Admin & Coordination

• Schedule content and podcast sessions
• Assist with basic coordination tasks related to marketing
• Maintain organized content/assets library

8. Reporting (Light Requirement)

• Prepare monthly performance reports (not weekly)
• Track basic metrics (engagement, growth, content performance)

What is NOT Included / Low Priority

Important for clarity when scoping the role:

• No heavy analytics or deep reporting
• No advanced SEO ownership
• No high-level strategy (this stays with Caroline)
• No heavy community management (not mentioned as priority)

Role Positioning (Very Important)

This VA is NOT just:

“A social media poster”

This VA IS:

A content execution specialist with strong video editing + AI capability

Supporting:

A strategist (Caroline) who will direct but not execute

Ideal VA Profile 

• Strong in video editing (short-form priority)
• Comfortable with AI tools & automation
• Has creative judgment (minimal hand-holding)
• Can work with loose structure and evolving systems
• Able to translate strategy into actual content

Candidate Profile & Logistics

Skills:

• Proficient with AI tools (e.g., NanoBanana, Captions AI).

• Critical: A video specialist for short-form content (Reels/Shorts).

• Creative Test: Required to assess a candidate’s “creative eye” and visual instincts.

• Reporting: Monthly performance reports.
  
  

Tools Mentioned

1. Captions AI

2. NanoBanana

3. Fathom

Implied (But Not Explicitly Named Tools)

While not directly mentioned, these are clearly expected based on the workflow:

AI + Content Tools (from Scott’s training)

• ChatGPT or similar AI tools for:
  • Captions
  • Content ideas
  • Repurposing

Social Media Platforms

• Instagram
• LinkedIn

Potential Future Tools

• Podcast tools (recording/editing platforms)
• YouTube (for podcast uploads)