Sales Development Representative (SDR)

Sales Development Representative (SDR) (Full time VA)

Job Application Code:  003732 (add this to the application form)

Working Hours: 8 AM – 5 PM PST (LA Time), Monday-Friday

Communications Tool/Style: WhatsApp

This role requires experience and knowledge of the following Apps:

• Apollo (primary lead gen tool), Pipedrive CRM, RingCentral phone system
• Company’s “Red Book” database of food manufacturers
• Existing call scripts and email templates (VA can adapt)
• 1-week initial training + ongoing coaching (effectively a month-long onboarding)

Overview

Company Overview

The company specialises in producing, formulating and distributing oils and vegetable based products. Our global trading activity ranges from North America, South America, Europe, South East Asia, India and the Caribbean. Our vast experienced personnel and years of expertise in the industry have put us at the forefront of creating valuable solutions in the food industry. We pride ourselves on our service, logistics, products and marketing support we give each and every one of our partners, distributors and customers.

Job Description

We are seeking an experienced Sales Development Representative (SDR) with strong skills in Apollo and research for B2B cold calling. The role involves conducting 20-30 meaningful conversations per day and generating 5 qualified leads per week. The ideal candidate will handle research, pre-qualification of leads, cold calling, and email outreach, specifically targeting clients in the food industry. You will play a key role in building relationships and driving business growth by identifying and engaging potential clients. Experience with the food industry is a plus, and excellent communication skills are essential.

Overview:

VA Role:

• SDR focused on quality B2B calls (20-30 meaningful conversations/day)
• Research companies, buyers, and products before calls
• Use Apollo for lead generation and email sequences
• Pre-qualify leads through calls and emails
• Handle inbound leads and pass qualified opportunities to sales team
• Target: 5 qualified leads per week after training

Key Responsibilities:

• Lead Generation: Utilise Apollo and LinkedIn Sales Navigator to identify and research potential business clients and decision-makers within target industries.
• Outreach & Engagement: Conduct outreach via email, phone, and LinkedIn to introduce our solutions and establish initial contact with prospects.
• Appointment Scheduling: Arrange and schedule meetings for the sales team with qualified leads, ensuring that all relevant details are documented and communicated effectively.
• CRM Management: Keep detailed records of prospect interactions, lead status, and scheduled appointments in our CRM system.
• Follow-Up: Perform necessary follow-ups to confirm meetings, address any questions, and maintain engagement with potential clients.
• Reporting: Provide regular updates and reports on lead generation activities, appointment-setting metrics, and overall performance to the sales team.
• Collaboration: Work closely with the sales and marketing teams to ensure alignment on outreach strategies, messaging, and target criteria.

Video Requirements:

Part of the selection process is to create a three minute video (Max) answering the below five questions:

• Why are you interested in this position?
• What do you know about our company?
• What is your ideal work environment?
• What are your strengths?
• Where do you see yourself in five years?