Content & Social Media Specialist (Full Time, Remote)

Job Application Code:  003754 (add this to the application form)

Working Hours: Mon–Fri, 8am–5pm AEST (Brisbane Time)

Communication tool: 

Whatsapp for phone and text communication

Zoom for meetings

Email

Overview

Job Description

We’re looking for a creative content and social media specialist who brings strong initiative, a strategic mind, and sharp execution to our brand. The ideal candidate understands the personal development and coaching space and can translate mindset-driven messaging into beautifully branded, engaging content.

You’ll work across Not Stationary, a luxe yet grounded performance stationery brand, and the personal brands of Michelle and Martin Taupau, focused on high-performance, coaching, and leadership.

This role is ideal for someone who:

•         Thrives in fast-paced, feedback-rich environments
•         Understands minimalist design and intentional branding
•         Has previously worked with coaches, speakers, or personal development brands
•         Can own the creative process from ideation through to execution

Key Responsibilities:

Social Media Content & Management

• Create and publish daily content across Instagram, Facebook, TikTok, and LinkedIn
• Design on-brand carousels, reels, quote graphics, and stories using Canva
• Repurpose content across platforms for visual consistency
• Build a monthly content calendar in collaboration with Michelle
• Engage with the community by responding to comments, DMs, and driving follower growth

Basic Video Editing

• Edit short-form content for Reels and TikTok using tools like CapCut or in-platform apps
• Add captions, transitions, and audio enhancements where relevant

Email Marketing

• Build and schedule branded newsletters (1–2x/week)
• Support the transition of email marketing from Squarespace to Shopify
• Assist in setting up automation flows for programs like the 21-Day Daily Practices Program

Paid Ad Creative Support

• Design graphics and content for Meta and Google Ads campaigns (with Michelle’s direction)
• Collaborate on ad copy, hooks, and visuals
• Personal Branding – Michelle & Martin Taupau
• Assist in building their credibility as thought leaders in leadership, coaching, and performance
• Design and schedule content for Instagram and LinkedIn
• Support storytelling, visual branding, and audience engagement

Project-Based Deliverables

• Design branded eBooks, PDFs, and coaching tools
• Assist in writing taglines, captions, and campaign themes
• Maintain an organised digital content library across Google Drive and Canva

Tools We Use

• Canva
• Shopify (for email marketing + storefront)
• Instagram, Facebook, LinkedIn, TikTok
• CapCut or iMovie (video editing)
• Zoom, WhatsApp, Google Docs

Tools: 

• Shopify (email marketing & storefront)
• Canva (content creation)
• Instagram, Facebook, LinkedIn, TikTok (social media management)
• Basic video editing tools (for short-form content creation)

*While Shopify experience is preferred, it is not mandatory since the business model is simple.