Marketing, Social Media & AI-Driven Content Specialist – ACTIVE

Job Application Code:  003780BP (add this to the application form)

Shift: Monday to Friday 10am – 6pm EST (with 30 min break)

Role Overview:

We are seeking a highly capable Marketing & Social Media Virtual Assistant with a strong background in short-form video editing, content execution, digital marketing systems, and performance tracking.

This role is ideal for someone who understands how content, branding, and data work together to drive growth – and who can execute quickly while maintaining quality and consistency. The VA will support content production, social media execution, marketing workflows, reporting, and AI-powered automation.

The selected candidate will be enrolled in an AI course led by Scott to deepen their knowledge and help implement AI-powered marketing, automation, and retention systems for our business.

Key Responsibilities

• Edit and produce high-performing short-form videos (Reels, TikTok, Shorts).
• Repurpose long-form content into multiple clips for A/B testing.
• Maintain consistent visual branding and support graphic design.

  Initial Focus:

• • Complete Scott’s training to align with current strategy.
  • Systematize Ralph’s 6-month content backlog for automated scheduling.
  • Build a new social media infrastructure to enable a consistent posting cadence (e.g., 3x/day on TikTok, 2x/day on Instagram).

1. Content Creation & Production (Primary Role)

• Create short-form video content for:
  • Instagram Reels
  • TikTok
  • YouTube Shorts
• Apply:
  • Hooks
  • Captions
  • Overlays
  • Transitions
  • Native platform styles
• Maintain consistent branding and storytelling
• Produce multiple variations of content (test different hooks/angles)

2. Video Editing & Repurposing

• Edit raw content (podcasts, recordings, existing footage)
• Repurpose long-form content into multiple short-form clips
• Continuously generate content from existing library (they mentioned 6 months of content available)
• Adapt content per platform (e.g. TikTok vs Instagram vs YouTube)

3. Social Media Management & Posting

• Schedule and publish content across platforms
• Manage posting cadence per platform:
  • TikTok: ~3/day
  • Instagram: ~2/day
  • YouTube: ~1/week
• Use scheduling tools to batch and automate posting
• Ensure content is distributed correctly per platform requirements

4. Content System Setup & Management (VERY Important)

• Build and manage a content system that:
  • Stores content library
  • Organizes assets
  • Enables easy repurposing
• Set up workflows for:
  • Content production
  • Review cycles
  • Scheduling
• Help create a scalable content engine, not just post manually

5. AI-Driven Content Execution

• Apply learnings from Scott’s training to content creation
• Use AI tools to:
  • Generate content variations
  • Repurpose efficiently
  • Scale output
• Translate raw ideas/messages into AI-generated content

6. Weekly Content Production Workflow

• Deliverables expected:
  • Weekly content batches
    • Example:
      • Tuesday: Content sets ready for review
      • Thursday: Videos ready for review
• Work in a pre-planned system, not reactive posting
• Submit content for approval before scheduling

7. Content Calendar & Scheduling

• Plan and organize content in advance
• Upload and schedule posts using tools (e.g. Meta scheduler, others)
• Ensure continuous posting without daily manual effort

8. Graphic Design Support

• Create visual assets / graphics (not just “light” — they want stronger capability)
• Support branding across all content
• Ensure visuals are clear, engaging, and on-brand

9. Platform Optimization

• Adjust content depending on platform:
  • Format
  • Style
  • Audience
• Understand how each platform works (basic social media strategy awareness)

10. Training & Onboarding Phase Tasks

• Go through Scott’s training program first
• Learn:
  • Brand voice
  • Messaging
  • Content expectations
• Produce sample content early on for feedback

11. Collaboration & Communication

• Work closely with:
  • Brady (initial manager)
  • Ralph (content source / visionary)
• Ask questions proactively
• Translate:
  • Rough ideas → polished content
• Participate in ongoing communication (Slack, calls)

12. Content Research & Library Utilization

• Pull from existing content library
• Identify:
  • What content can be reused
  • What can be turned into multiple assets
• Continuously extract value from past content

Candidate Profile & Team Fit

• Personality & Communication:
  • “Thick-skinned” and “hungry” personality.
  • Proactive, creative, and able to interpret rough ideas into polished content.
  • Honest and direct; comfortable admitting mistakes and asking for help.
• Experience & Background:
  • Professional experience required; not a recent high school graduate.
  • AI experience is less critical than a “thirst for knowledge,” as the field changes rapidly.
  • Athletic background is a plus, as it often correlates with a strong team mentality.
• Team Dynamic:
  • The role is dynamic and varied, similar to a real estate transaction coordinator.
  • Brady will manage the VA initially; Ralph will provide content on demand as the role evolves.

Required Skills & Experience

• 2–4+ years experience in social media, content creation, or digital marketing
  
• Strong short-form video editing skills (CapCut, Premiere Pro, Final Cut, DaVinci, or similar)
  
• Solid understanding of social media trends, hooks, pacing, and storytelling
  
• Experience managing multiple tasks, deadlines, and workflows
  
• Comfortable tracking metrics and reporting progress weekly
  
• Experience using AI tools for content or marketing is a strong advantage
  
• High attention to detail and strong visual judgment
  
• Excellent English comprehension and communication skills

Tools:

• Notion
• GoHighLevel
• Jira
• Slack
• Zoom
• Canva
• AI Tools (From Training)