Full-time Facebook and TikTok Ads Specialist

Job Application Code: 003733 (add this to the application form)

Working Hours: 6 AM – 3 PM PST (PH Time), Monday-Friday

Communications Tool/Style: MS Teams

This role requires experience and knowledge of the following Apps:

Zapier, Google Analytics 4, Google Looker Studio
FB Ads Manager, Meta Business Suite, TikTok Ads Manager
Internal CRM
Monday.com for project management
Microsoft Teams for communication

Overview

Job Description

Seeking a full-time Facebook and TikTok Ads Specialist VA to manage and optimise paid social media campaigns across multiple accounts. The VA will be responsible for daily ad management, optimisation requests, and achieving consistent ROAS and CPA targets.

Overview:

VA Role:

Experience: Minimum 4-5 years of experience in Facebook and TikTok advertising, with a proven track record of optimising campaigns and meeting aggressive KPIs. Preferably with a lead generation background in Facebook (launching campaigns).
Analytical Skills: Strong data analysis skills, using tools like Google Analytics 4 and Looker Studio to derive insights from campaigns.
Flexibility: Ability to work 6am-3pm or 7am-4pm Philippines time, with a fast-paced work ethic capable of handling urgent optimisation requests.

Key Responsibilities:

Role reports to Erica (Marketing Manager), part of 3-person marketing team

Social Media Advertising:

Campaign planning, execution, and strategy development for 7+ active Facebook programs
Manage, optimise, and scale Facebook and TikTok ad campaigns
Accurate pixel tracking setup in Meta and TikTok
Ensure daily ROAS and CPA targets are met.

Campaign Strategy & Briefing:

Create detailed campaign strategies and brief the design team for ad creatives.
Collaborate with the design and video production team to execute optimised campaigns.
Maintain target CPAs and lead volumes to ensure profitability
Develop innovative strategies to improve ad performance and reduce acquisition costs.

Data Analysis & Reporting:

Daily performance monitoring and urgent optimisation of underperforming accounts
Regularly analyse campaign data using Google Analytics 4, Google Looker Studio, and proprietary CRM tools.
Provide actionable insights to the marketing team based on ad performance.
Proactive communication with team members about account performance

Key Attributes: